Amazon Advertising - PPC Tips, Tools & Troubleshooting

The Biggest Shift in Ecommerce Since Ecommerce Was A Thing! Amazon FBA News Series Facebook Shops Finally Creates REAL Competition for Amazon (Reaction) It does not get much bigger than this in terms of e-commerce news. I personally cannot remember any kind of similar news from the Amazon and Online Selling space that got me so excited! In this quick and spontaneous video I reflect on what this means for sellers...and of course Amazon advertisers! Thank you Facebook Shops for making the game interesting again!

Should I Use Amazon's Suggested Bid For My Amazon PPC Bidding? Amazon PPC Tips Series When and Why You Should Consider Amazon's Suggested Bids for your Amazon Keyword Bidding The right bidding for your keywords (and ASIN) targets is one of the main success factors for Amazon FBA sellers. The struggle to find the right balance between having low, efficient & profitable bids versus actually getting significant impressions is real for each and every single Amazon seller and advertiser. It is thus no wonder that the question of whether or not to simply follow Amazon's suggested bids frequently comes up among sellers. In this latest video, I'm hoping to put that question to bed - find out when it might be worth it to trust Amazon's suggested bids....and when you should do your own thinking!

Campaign Manager Moving Day, Long Awaited Sponsored Brands Functionality & New Sellics Offer Amazon PPC Update, May 08, 2020 Why This Move will be good for Everyone, how Sponsored Brands has just become a lot more attractive, and what to make of the new Sellics Product / Pricing Quite a lot has happened in the past few days within the Amazon Advertising world - learn about all three updates in this video ! In short: Amazon's Seller Central Campaign Manager has moved to advertising.amazon.com, ie. the Amazon Advertising Console that was already the Amazon PPC home for vendors and authors. Sponsored Brand ads are now finally editable! Yup, if you haven't tried out Sponsored Brands before, that seems difficult  to imagine, but this crucial functionality is now available. Sellics, one of the if not THE best amazon advertising automation software just released a new offer next to their "All-in-One" Solution called Sellics Advertising - in the video I talk about about

How To Optimize Amazon Advertising Campaigns When Conversion Rates Fall Amazon PPC Failure Series What to Do in Bad Times and The 2 BIG "Emergency" Mistakes in Amazon PPC Optimization Covid19 has brought with it a very unexpected and in many cases negative "seasonality" for various product categories. Many sellers will naturally want to cut the spending for Amazon Sponsored Products in this situation. However, many of these sellers go about it in the wrong way and potentially hurt their Amazon Advertising Strategies and thus overall business goals on the long run.  In this video I explain what exactly you should be doing for Amazon Sponsored Ads campaigns that are not performing well, and especially, what you should definitely NOT be doing!  You do not want to fall into this Amazon PPC pitfall...and if you already have, you will want to correct it as soon as possible. How does Amazon Advertising work? Are you generally asking yourself "How does Amazon Advertis

Amazon PPC Product Targeting - How to get Cheap Traffic for High Search Volume Keywords Amazon PPC Tips Series How To Get Huge and Still affordable Traffic on a Low Budget and/or Despite High Competition Most sellers starting out with Amazon FBA do not exactly have huge budgets left over to freely target their most important short-tail keywords with Amazon PPC . The keywords that deliver the most traffic in their niche - even if they wanted to, their cashflow just doesn't allow it. Are you also on a low budget? Or perhaps simply in a niche where the competition is so high that only crazy bids will get you impressions for those top keywords? In this video I explain how Amazon product targeting ads work and how YOU too can be part of that traffic - even with far lower bids and costs per click (CPCs)! How does Amazon Advertising work? Are you generally asking yourself "How does Amazon Advertising work" as a whole and want to avoid making other costly mi

The most common Amazon Advertising Campaign Structure Misconception Amazon PPC Failure Series Why Are My Amazon Ads Not Working? The most widely spread pitfall when running Amazon Sponsored Products In this very first youtube video of mine, I talk about what your Amazon Advertising campaign strategy should - as a minimum - include under all circumstances. During my 5 years of consulting 1000s of 5-8 figure sellers, this is by far the most common mistake I have come across when it comes to how Amazon PPC campaigns were set up. Spoiler: Amazon Sponsored Products ads are meant to be in line with what you are trying to achieve with your budget! How does Amazon Advertising work? Are you generally asking yourself "How does Amazon Advertising work" as a whole and want to avoid making other costly mistakes as you start out with your Sponsored ads? Then browsing through some random blogs and youtube videos might not be the most effective way to learn everything that