Amazon Advertising - PPC Tips, Tools & Troubleshooting

Are Amazon Ads worth it? Amazon PPC Failure Series Selling on Amazon without Advertising - The Mother of All Amazon PPC Mistakes In this latest video you'll learn why Amazon PPC is more than just "worth it" and why it is simply a huge mistake not to use it if you are trying to successfully sell on Amazon. For that reason this is also the first part (#20) of our "Top Amazon PPC Mistakes" Playlist on YouTube. Even though it's not technically an advertising mistake, it can be just as fatal as any of the other 19 upcoming mistakes (best to subscribe to the channel to not miss out on them). Why is it such a big mistake not to use Amazon PPC? Find out in the video where I will let you in on 9 critical advantages from using Amazon Sponsored Ads. So, if you haven't already got started, it really is about time to get your Amazon business on the right track. You're welcome! :)

The Biggest Shift in Ecommerce Since Ecommerce Was A Thing! Amazon FBA News Series Facebook Shops Finally Creates REAL Competition for Amazon (Reaction) It does not get much bigger than this in terms of e-commerce news. I personally cannot remember any kind of similar news from the Amazon and Online Selling space that got me so excited! In this quick and spontaneous video I reflect on what this means for sellers...and of course Amazon advertisers! Thank you Facebook Shops for making the game interesting again!

Should I Use Amazon's Suggested Bid For My Amazon PPC Bidding? Amazon PPC Tips Series When and Why You Should Consider Amazon's Suggested Bids for your Amazon Keyword Bidding The right bidding for your keywords (and ASIN) targets is one of the main success factors for Amazon FBA sellers. The struggle to find the right balance between having low, efficient & profitable bids versus actually getting significant impressions is real for each and every single Amazon seller and advertiser. It is thus no wonder that the question of whether or not to simply follow Amazon's suggested bids frequently comes up among sellers. In this latest video, I'm hoping to put that question to bed - find out when it might be worth it to trust Amazon's suggested bids....and when you should do your own thinking!

Campaign Manager Moving Day, Long Awaited Sponsored Brands Functionality & New Sellics Offer Amazon PPC Update, May 08, 2020 Why This Move will be good for Everyone, how Sponsored Brands has just become a lot more attractive, and what to make of the new Sellics Product / Pricing Quite a lot has happened in the past few days within the Amazon Advertising world - learn about all three updates in this video ! In short: Amazon's Seller Central Campaign Manager has moved to advertising.amazon.com, ie. the Amazon Advertising Console that was already the Amazon PPC home for vendors and authors. Sponsored Brand ads are now finally editable! Yup, if you haven't tried out Sponsored Brands before, that seems difficult  to imagine, but this crucial functionality is now available. Sellics, one of the if not THE best amazon advertising automation software just released a new offer next to their "All-in-One" Solution called Sellics Advertising - in the video I talk about about

How To Optimize Amazon Advertising Campaigns When Conversion Rates Fall Amazon PPC Failure Series What to Do in Bad Times and The 2 BIG "Emergency" Mistakes in Amazon PPC Optimization Covid19 has brought with it a very unexpected and in many cases negative "seasonality" for various product categories. Many sellers will naturally want to cut the spending for Amazon Sponsored Products in this situation. However, many of these sellers go about it in the wrong way and potentially hurt their Amazon Advertising Strategies and thus overall business goals on the long run.  In this video I explain what exactly you should be doing for Amazon Sponsored Ads campaigns that are not performing well, and especially, what you should definitely NOT be doing!  You do not want to fall into this Amazon PPC pitfall...and if you already have, you will want to correct it as soon as possible. How does Amazon Advertising work? Are you generally asking yourself "How does Amazon Advertis